With the independent vendors seemingly putting pressure on Philip Morris International by coming out with some good, or very good, devices in the heat-not-burn marketplace (capitalism for the win!), it should come as no surprise at all that they are working hard to be at the forefront of heated tobacco technology.
It feels like it’s taken forever, but iQOS is now on sale in the USA. Although it hasn’t officially launched yet, Philip Morris International’s first American iQOS Store has been in “soft operational mode” for almost three weeks now. The FDA granted iQOS a Pre Market Tobacco Authorisation back in April, so PMI haven’t exactly rushed to get the shop open, but it’s there now and Atlantans have the chance to legally try Heat not Burn for the first time.
Continue reading iQOS in the USA – Bad timing, or good luck?
Now that, as a technology, heat-not-burn innovation has been accelerating it should come as no real surprise to me that PMI have been paying attention to what the user wants. When I first tried the original iQOS 2.4 I was, to put it mildly, rather surprised. Considering that the very first device I had tried (not even a PMI device to be fair) was underwhelming. SInce then IQOS have released a new device and today I will be doing a review of the IQOS 3 Multi.
