As you’ve probably noticed from the number of reviews we’ve had lately, things are pretty busy in the world of Heat not Burn. Most of the action is in the shape of new products, and we’ve been getting our hands on as many of these as possible so we can let you know what you’re like. That’s not all that’s going on, though. As HnB’s popularity grows, governments and the public health industry are really starting to sit up and take notice. My worry is that this is going to be e-cigarettes all over again; that a great new technology is going to be attacked by people who make a living out of complaining about cigarettes. Sure enough, there are signs of that happening in a few places around the world – but there are some more positive things happening too. Let’s have a look at the latest news from the wild and wacky world of heated tobacco products.
Personally I’m a fan of Philip Morris International’s “Hold My Light” campaign. I’ve been advocating for tobacco harm reduction for years, and it’s good to see PMI throw their weight behind the same cause. Campaigns like this have the potential to make a huge difference, and I think they should be encouraged.
Philip Morris Korea announce the iQOS 3 and iQOS 3 Multi.
On 23rd October 2018 Philip Morris announced two new devices in the heated tobacco market, called the iQOS 3 and iQOS 3 Multi. The iQOS 3 will replace the iQOS 2.4 Plus and the iQOS Multi looks like a completely new addition to the iQOS family.
A few weeks ago I talked about pod mods, the new generation of ultra-convenient e-cigarettes that are popping up on shelves all over the place. Although we’re mainly interested in Heat not Burn devices here we think pod mods are pretty cool too – they’re much easier to use than conventional e-cigs, which is ideal if you want something that’s as simple as a cigarette. We’re also now selling one, the new iQOS Mesh from PMI, so I thought it would be a good idea if I checked one out to see what it was like. A Mesh was duly ordered, and turned up late last week along with a supply of the VEEV pods it eats.