Ever since the first Heat not Burn devices appeared, they’ve been controversial. Most of that controversy has come from politicians and the public health industry, who seem to have hated the technology right from the beginning. If you’re a vaper their complaints will be pretty familiar; HnB users haven’t really quit, they’re still addicted to nicotine, it’s just a different kind of cigarette, it’s all a Big Tobacco plot to get children hooked… you know the sort of thing. It’s all hyped up, it’s all alarmist – and it’s all untrue.
Korea Tobacco & Ginseng Corporation, better known as KT&G, are the leading tobacco company in South Korea. It looks like they have seen the light with regards to tobacco harm reduction, because they’ve just launched their very own heat not burn product – the Lil.