Right now the big tobacco companies are major players in the Heat not Burn market. Apart from loose-leaf vaporisers like the PAX series, all the products that are set to go global this year are produced by cigarette manufacturers. At first glance that makes sense; after all they already sell tobacco products, and HnB is a logical addition to their range.
We recently looked at the PAX 2 loose tobacco vaporiser by Ploom. This is a popular device, but the company’s original product used proprietary tobacco cartridges. That technology was bought by Japan Tobacco, who’ve now refined the design and brought out a new model – Ploom TECH.