When someone mentions Korea most of us think of the mad regime in the North. That’s a pity, because South Korea is much nicer – and, if you’re a fan of Heat not Burn, it’s also a lot more interesting right now. South Korea is now an expanding market for the leading HnB products, so much so that a local company is planning to join in.
As Heat not Burn products become more popular they’re steadily generating debate among the public, health activists and scientists. So far, the medical profession want to know how much safer they are than traditional tobacco products. Activists want to know if they’re part of a cunning plot to create more smokers. Smokers want to know how good they taste. This already seems like quite a lot to discuss – but it turns out some people are already thinking a lot further. People are interested in what effects heat not burn might have.
One of the most popular pages on this site is our review of Philip Morris’s innovative iQOS device. That’s not much of a surprise, because iQOS has probably had more publicity than any other Heat not Burn product and it’s also the most widely available. It’s steadily rolling out beyond the first test markets and can now be bought in the UK, Spain, the Netherlands and several other countries; before too long it will be available globally as an alternative to cigarettes, and I think it’s going to be a huge success.